I just read a comparison piece on the effectiveness of a movie trailer, in regards to the Avengers movie and John Carter, and felt it missed the mark on one key thing. Sure the Avengers has Captain America, Thor, Iron-man, Hulk, Nick Fury and Black Widow and these characters have been culled from previous movie outings and have a familial value also as comic book characters vs John Carter a character from sci-fi novels has been around since 1912 is a bit nitch to say the least when I see trailers for John Carter all I see is the usual, White man saves xeno culture trope. Sure the Avengers are a bunch of white guys also, minus the characters of Samuel L. Jackson, Scarlet Johansson and the animated Hulk, but they aren’t equivocal. Since the beginning of the Sci-fi genre we have had “white saviors” its not that universally we can go back and change that its who was writing and reading these adventures of the time. Currently there is more diversity in readership, although creatively we are at a nigh stand still, and as the audience we would like to see ourselves represented in our favorite stories to identify with the characters not just in a universal struggle but in a personal level also. John Carter and his ilk have had its hayday on the top of the heap there are some creators that are taking steps to stray away from the formalities of “White is right and saves you in the night”, like the web series Osiris: The Series featuring an Immortal who solves crimes, written and produced by a group of Black folk; Chick by Kai Soremekun which is a multi-level look at womanhood through the scope of becoming a superhero albeit from a comedic stance; hell even will Smith in most of his staring flicks, these and many other media outlets are a stride in the right direction away from the John Carters of the world so that maybe people of color also can save the day, and make movie trailers some what interesting and intriguing enough to warrant going to see the actual movie it promotes.